Pinkberry

Pinkberry

If you're a frozen yogurt fan, chances are you've heard of Pinkberry. I had the opportunity to photograph this commercial space with a brand new client here in Charlotte, NC. This assignment was a little new to me because all of my architectural shoots up to this point have been residential spaces. I would love to continue shooting commercial spaces, especially if I could figure out how to work around some of the obstacles that were presented to me. Here's a little recap of my shoot along with some of the issues I had to work with...

Because of the timeframe we had for shooting and the fact that Pinkberry was open for business (believe it of not, there were quite a few customers in the store for some of these pics), most of these shots were executed with natural light with maybe one hand-held flash for some fill. Not ideal but I think we pulled it off...One of the difficulties I had on this shoot was dealing with the acrylic walls. They reflected every spec of light - especially from the two walls of windows. The only solution for this problem, I suppose, is to shoot first thing in the morning or late at night when the light isn't flooding in. Unfortunately, that wasn't an option for our interior shots. Any suggestions fellow photogs?Gotta love the colors of Pinkberry...

I'm so glad I got this opportunity to photograph such a challenging space. I learned so much and now feel I have a much better grasp on what I can expect and what I need to request when shooting for a client with commercial spaces.

Part two of my first commercial space shoot will be coming up soon...all with it's own set of challenges.